If you set your goals high enough and you have high expectations about what you can accomplish, it's a good thing, right? It is, but it does lead to disappointment in what can or cannot be attained on a daily basis.
Take technology for instance, aren't you really revved up when you come out of a seminar that fills you with ideas how you may get your business to that next level? But reality then sets in.
Let me tell you about reality this week. I was so motivated to get things rolling, I finally carved out a 2 day timeframe where I would focus on nothing else. Well I'm just wrapping up those two days and while I've made some great headway - I'm just a little low on what didn’t go right.
First, I'm very guilty for not having a good website (until yesterday) I can be proud of. My background is in technology (do I dare to admit?) so I managed to create url's to pages within our company's website and with our company there is a nice user interface so that we can create our own site. My site was pretty "run of the mill" - probably my fault, as there is some nice built in functionality on that site. But I've been meaning to decide which toolset I’d use for my own professional site. Should it be z57 - Rls2000 - or one of the myriad of sites out there that will handle everything for you?
AHA Maybe that's why I haven't committed? Maybe I wanted to be in control in creating my site. So there's a revelation as I type. I needed a site that would give me the tools to build myself - but at the same time - make it easy for me.
Well easy is probably not the best word - It IS easy after a time - I did decide to try Point2Agent for my toolset - and after "a time" I found it very easy to work with and I had my "site" running within hours and I actually sent 2 past clients to it today to get contact info on contractors - the first real day in production
So what was so frustrating? Well I wanted to tie everything together like a facebook link - and creating buttons on the bottom of my blog posts that would allow you to get there from here - whereever there might be - You know the links I'm talking about - you see them on a third of the posts you read here at ActiveRain - I thought building my site, getting my facebook fan page built and getting all the here and there links working was within a 1-2 day effort - NOT
So what's the scoop with facebook - ? All I'm hearing is that the fan page capability is changing totally and will be totally revamped by next week - just my luck - I created a page but for the life of me couldn't figure out how to put anything on it - is that function disabled this week?
Then I was advised to get Google functionality up and running and create a business profile in Google - I was rolling on that relatively easy effort until I found out that they confirm acceptance by calling you on your phone but I put a voicemail number in - and NOWHERE could I find the ability to change that number - so now I have to wait for SNAIL MAIL to confirm with Google before my business profile w/be up - they say 2-3 WEEKS - oh great! So much for my 1-2 day effort!
But the best of it was that I sat thru a webinar - a GREAT webinar - at lunch today which was given by an SEO consultant - who was AWESOME - Erick Zieborth - I bet he's a RainMaker - I should check. However he notes - and I believe him - that our static web sites are virtually obsolete - at least I had one day up and running before I heard that news.
Sometimes it just feels that that one step back get your foot stuck in the quagmire. I’m working on pulling it out now!
Feel free to check out
my new site and
my old – My new is a work-in-process. If there’s anything I’ve learned these past two days, plan your tech goals in bite size pieces and relish in your achievements, and expect the quagmires so wear high boots!
